Start Up Book

START (to) UP

Should I bounce back from the trauma and get back to starting a business (again)? If I get up, will my business succeed this time? Will Mr. T’s so-called trauma vanish from inside me forever?

Start (to) Up is a book that comes with new genre as ‘Fusion 3 in1’ which blends theory and practice of building a business start-up into a light-hearted life novel story. The book born from thoughts and hands of Fitri Kinasih Husnul Khotimah (Alumni of SB IPB’s Bachelor and currently studying for Master degree in SB IPB) and David Cornelis (PhD student in SB IPB) and has published by Elexmedia publisher. It officially circulated throughout Gramedia on November 18, 2019. Setting up on the campus of SB IPB, Start (to) Up tells story of fall and awake to establish business start-up and combined with story of  love and life journey. Presented with elaboration quotes on each page, the book was able to motivate readers and enjoying the story.

Parviz Shipping Company was destroyed by invisible opponents which caused its lost trillions of rupiah. Turning Parviz family’s life into its lowest point. Leaving a trail of trauma in the mind of their heir, Denial Parviz. I’m Denial who shackled to a stranger named Trauma. Fear and anxiety are present with him, every time I deal with the cruel reality of the business world. Especially when fate always leads me to that world, a world that I never wanted to live in. Until I was finally reunited with Millen who was also deceived by the trauma. Befriending with her is like a traumatised couple trying to live together.

Can I live in the shadow of trauma? Did I make every effort to conquer it? Or is it the sense of trauma that will continue to overwhelm me? Time and time I tried to bounce back from that trauma by starting different types of businesses, many times I fell into greater trauma since it repeatedly failed. Until I choose to end my life in a vain way, suicidal. Unfortunately, Millen and Reynand came before I ended my life. Millen, the girl that I secretly in love asked me to try to bounce back from the trauma and get back into business (again).