The National Seminar of the IPB Business School Alumni Association

The national seminar of the IPB Business School Alumni Association is held through the Zoom application every Friday by the IPB Business School Alumni Association, until now it has been held 5 times, the topics and themes raised vary from economic, social and other issues. This seminar was opened by the Chairperson of the SB IPB Alumni Association and the Dean / Deputy Dean of the IPB Business School. In the first week of May 1, 2020, the theme raised was “Economic Regulation in the midst of the COVID-19 pandemic. Is it a solution?” with the resource person Dr. Aviliani, he is an economist.

In the second week (08 May 2020) the theme raised was “Are MSMEs Capable of Turning Threats into Opportunities in the Covid-19 Pandemic?” Micro, Small and Medium Enterprises (MSMEs) have a very large contribution to the nation’s economy. It was recorded that in 2019, MSMEs were able to contribute 60.34% of Indonesia’s total GDP, and absorb 116,673,416 (97%) of Indonesia’s workforce. Because of this significant contribution and the theme in the second week discussing MSMEs, the IPB University Business School Alumni Association (HA SB-IPB collaborates with MSME Empowerment Activists as well as Lecturer in Master of Management at Mercu Buana University, namely Dr. Ririn Wulandari, SE, MM. Ririn highlighted growth in Indonesia’s economy in the first quarter of 2020, which was only around 2.97%, which is likely to be more complicated by the Covid-19 pandemic. This is of course an extraordinary challenge for MSME players whose conditions are currently very varied from readiness to use technology, access to markets, capital capacity , and its resource management. The many challenges faced by MSMEs must be adapted to innovation as soon as possible. There were several points that were conveyed by Ririn, including focusing on products that consumers need and want first, Value Products, utilizing technology and trying to fulfill the supply chain in regional scope in advance.

In mingg u Third (15 May 2020) This seminar with the theme “How to Win the Hearts of Consumers in the New Normal Period”. The speaker in the fifth week was Dr. Mukti Ali. He is the CEO of Marketing & Management of the Rumah Mikir Founder Academy, the President Director and owner of PT. Global Teknik Engineering and Marketing & Management Academy (MMA Center), PT. Trimukti Teknik, PT. SynergyAl Indonesia. He conveyed that in a crisis condition and after a crisis due to a disaster, especially the Covid-19 Pandemic, there was a change in Consumer Behavior and Expectations, so that a Marketer must think and act appropriately and quickly to increase Consumer Value, not just what products / services are offered, there are several important points are tips and tricks for a marketer in winning the hearts of consumers including Faster, Flexible, Agility, Speedier, Technology, Empathy, Responsive, Focused, Unique, Consistent and knowing consumers. He gave a closing statement “It is not how big and strong a company can survive during and after the COVID-19 pandemic, but how quickly the company is able to respond to adapt by adopting new ways in its business processes”. In the fourth week (22 May 2020) with the theme “Social Business during a pandemic and as a Way Out of the Economic Crisis”. Ir. Judianto Hasan, MM. He is the Director of PT. Berjaya Nusantara Energi and Chairman at APNENINDO. In the fifth week (29 May 2020) with the theme “Lessons from the COVID-19 Pandemic for Business, Government and Families”. Darmin Ahmad PXella. He is the founder of AACIM, author of “Strategy Implementation Problems” and “Performance Management Transformation”. In addition, this seminar collaborates with @sharingyuk_co, a community of social activists to donate online. At the end of the seminar, the @sharingyuk_co team explained the donation program that was being carried out, in April the community had distributed 1000 hand sanitizers to informal workers, in May it had distributed 100 packages of groceries, 150 Nasi Boxes, 120 Takjil, the products distributed were products from partners MSMEs affected by COVID-19. The number of participants in each discussion was 80-450 people consisting of various professions, namely entrepreneurs, academics, students, government and the general public.