Prof. Dr. Ir. Ujang Sumarwan, M.Sc. Receives IPB University Graduate Research Grant under the PDD Scheme for Neuromarketing Research Development

Bogor — Sekolah Bisnis IPB University extends its appreciation and congratulations to Prof. Dr. Ir. Ujang Sumarwan, M.Sc. on his achievement as a recipient of the IPB University Graduate Research Grant under the PDD Scheme. This achievement represents the contribution of SB IPB University’s academic community in strengthening research culture and advancing scientific development.

The research entitled “Information Processing Model through Firm and User Generated Content Based on Human and AI as Peripheral Cues: A Neuromarketing Study” contributes to the development of business studies through an approach that integrates technology perspectives, consumer behavior, and decision-making processes.

Through this research grant, Prof. Dr. Ir. Ujang Sumarwan, M.Sc. is expected to conduct the research successfully and generate academic contributions that benefit both scientific advancement and business practices.

This achievement is a source of pride for the Sekolah Bisnis IPB University community. Through the dedication of its lecturers and researchers, SB IPB University continues to strengthen its commitment to fostering innovation, advancing research excellence, and creating meaningful contributions to academic and business development.