Meraki.ed – Triple Your Business Skill with Digital Marketing

The world pandemic due to the presence of Covid-19 has brought changes to our lives. Currently, activities that based on digitalization are increasingly being used. It happens because we have to keep our distance by staying at home. However, this pandemic doesn’t stop them. IPB School of Business together with student organizations held a digital-based soft skill development event that adaptive in current situation. Talking about digital marketing, this program was successfully held on 5^th until 15^th August 2020 with a total of 411 participants.

The event divided into three series with interesting talk shows and challenges. It is intended that Meraki.ed 2020 participants can implement what they get in each session. Those series presenting three speakers with different background. This is done to adjust with theme of the event, which is “Triple Your Business Skill with Digital Marketing”.

On the first series, Meraki.ed 2020 inviting Iyas Lawrence from Makna Talks as a speaker that lead by Akhmad Sofyan, IPB School of Business’ student, as a moderator. With theme “Think Digital, Talk Smart”, Iyas told about how to being adaptive while facing this development especially on public speaking sector. He also explains about how to developed Makna Talks until now. This series ended with the challenge of making Elevator Pitching which is done by using social media in the form of Instagram.

The second series held on 8^th August 2020, iniviting Rio Purba, a design vlogger, as a speaker and Cindy Taj Queena, IPB School of Business’ student, as a moderator. Theme of this series is “Everyone is a Marketing Designer”. Rio explains everything about graphic design and connecting it with digital marketing. Rio also gave a tutorial to make micro-blog, to show them how to make a content. This series ended by giving participant a challenge to create creative content using graphic design knowledge that has been given.

The last series held on 15^th August 2020 with Fardi Yandi, founder of socialkreatif, as a speaker and Maria Jacklyn Brilyani, IPB School of Business’ Student as a moderator. With theme “The Magic of Copywriting in Digital Era”, it explains in depth what is the meaning of copywriting and also how to make copywriting that sell. First of all, Fardi started to explain about the basics of copywriting and ended by challenge participants to make interesting Instagram’s caption.

According to the committee, the division of this event is a step to achieve three important things digital marketing, which are public speaking, graphic design, and copywriting. The committee also hope that this event can develop participant’s skill of digital marketing.