CEO Talk ASEAN MAFF “Nutritional Issue in Japan and Potential Roles of Milk”

Sekolah Bisnis IPB organized the CEO Forum by presenting speakers from various circles both academics and practitioners both from home and abroad. On this occasion the CEO of the Forum presented Dr. Hirohisa Izumi (Morinaga Milk Industry, Japan) (11/02/2020). This activity is attended by students, lecturers and general participants who have registered. On this occasion, Dr. Siti Jahroh (Lecturer SB-IPB) became a moderator in the CEO Forum activities.

In his exposure Dr. Hirohisa Izumi explained related Nutritional Issues in Japan and Potential Roles of Milk. Morinaga Milk Industry has many products ranging from staple foods to dairy-based snacks.

The imbalance of the population of young and old, the trend of people who do not care about body nutrition because they want to be thin, and pregnant women who do not care too much about nutrition so giving birth to babies with low weight and lack of essential nutrients such as DHA in Japan makes Morinaga improve and develop products.

Dairy products from Morinaga contain lactoferrin bacteria that can fight and kill bad bacteria better than lactic acid commonly found in competing dairy products. This is the competitive advantage of Morinaga dairy products. At the end of the session it closes with Q&A and photos together.