SB IPB University’s Master of Business Management E95 Expands Global Perspectives through Edutrip to Beijing

School of Business IPB University organized an Edutrip for the Master of Business Management E95 cohort to Beijing, the People’s Republic of China, from September 29 to October 3, 2026. Carrying the theme “Adaptive and Resilient Business in the Digital Era: Lessons from China’s Innovation Ecosystem,” the program provided participants with an opportunity to broaden their global perspectives and gain insights into business innovation in the digital era.

Through this activity, participants were encouraged to explore the relevance of China’s innovation ecosystem in building adaptive and resilient businesses amid technological advancement. This experience formed part of a learning process designed to broaden perspectives on business challenges and opportunities in an evolving global environment.

The edutrip reflects School of Business IPB University’s commitment to providing learning experiences that enrich international perspectives and strengthen participants’ understanding of global business dynamics. Through this program, participants are expected to develop broader perspectives in responding to change and building adaptive, competitive businesses.