The CEO Talk and Entrepreneurial Development Forum ‘Cognitive Enterprise’

The Capita Selecta Management and Business class Afternoon Class E70 was honored with the presence of Mr. Panji Wasmana who is the Chief Technology Officer of IPB Indonesia on April 18, 2020. In addition to formal education at the undergraduate and master level, IPB, he also received more than 35 informal certificates related to information technology (IT). With about twenty years of experience in the IT industry, he shared his experiences with the theme “Cognitive Enterprise”. 

We may have heard the word “Cognitive Enterprise” often, or maybe someone has just heard of it. The journey of digital development marked by Artificial Intelligent (AI), blockchain, IoT and others has had an impact on companies, even if the impact is exponential. This development capability is applied within the company, not only at the scale of the business but also on changes to the core business and its processes. This development phenomenon was called “Cognitive Enterprise” by the IBM team in 2018.

In the white paper “Building the cognitive enterprise: a blueprint for AI-powered transformation” issued by the IBM Institute for Business Value, three business models have emerged with each of them. three key components of success. First is the “Market-making Business Platforms” business model with three key components of success, namely (1) double down on “Big Bets”, (2) create a new business blueprint, and (3) orchestrate compelling change. The second is the “Intelligent Workflows” business model with three key components to success, namely (1) embed exponential technologies, (2) drive value from data, and (3) deploy through hybrid multi cloud. Finally, the “Enterprise Experience and Humanity” business model with three key components of success, namely (1) elevate human-technology partnerships, (2) cultivate smart leadership, skills and culture, and (3) perform with purposeful agility.

Panji explained this by providing an overview based on his experience while working in the technology industry. The students were enthusiastic, some alumni and the general public also joined online.