CEO Talk and Entrepreneurial Development Forum “Business During Corona: How to survive?”

Audy Joinaldy, who is the Chairman of the Perkasa Group and Lintas Agro Group, is pleased to provide experience in doing business with students of the morning class Masters Program class R62 and R63 on April 14, 2020 in the Capita Selecta Management and Business (KSMB) course with the theme “Business during corona: how to survive? ”. Audy has received various academic degrees from IPB, Wageningen University, Hasanuddin University, and Gadjah Mada University. Audy is also active in various organizations, as the General Chairperson of the Alumni Association of the Faculty of Animal Husbandry of IPB, Deputy Chairperson for Institutional and Public Relations of Pinsar Indonesia, Deputy Chairperson of PAPMM and others.

Audy presented a macroeconomic overview such as economic growth, trade volume growth, purchasing manager indexes, inflation, exchange rates and others. A world development marked by tension, conflict and uncertainty is a challenge for the business world. On the other hand, population growth provides business opportunities. From the industrial side, there are several sectors that have experienced a decline, such as newspapers, restaurants and others, and there are several that have experienced growth such as the internet, online publishing and others.

With the Covid-19 pandemic, there are business sectors that have the potential to win such as agriculture, e-commerce, ICT and others, while those that have the potential to decline are tourism, aviation, automotive and others. Facing the Covid-19 pandemic, businesses must focus on four things, namely: (1) protect your employees, (2) set up a cross-functional Covid-19 response team, (3) ensure that liquidity is sufficient and (4) stabilize the supply chain. Business steps that must be taken immediately are: (1) stay close to your customers, (2) practice the plan, and (3) demonstrate the purpose. Audy explained her experience of trying to stay close to customers such as making direct sales because of falling prices. Students submit questions and also experiences through active interaction even though they are submitted online.