SB-IPB BUSINESS TALK SERIES #2: “Upcoming Crisis: Business Cycle or Covid-19?”

IPB Business School held an online Business Talk Series (BTS) with the theme ‘Upcoming Crisis: Business Cycle or Covid-19?’ (10/5). Damhuri Nasution as Head of Research BNI Sekuritas and Mr. Noer Azam Achsani as Dean of the IPB Business School were presented as speakers. In addition, the second edition of the BTS online talk show was also broadcast via the IPB Business School Youtube account. 

The online talk show was hosted by Ferry Ardiansyah who acted as moderator and practitioner who was active in the financial and banking sector. Mr. Idqan Fahmi as Deputy Dean of Academic Affairs SB IPB gave a speech as well as introduced briefly about SB IPB. The first presentation related to ‘Introduction to Business Cycle Analysis and Its Application’ was delivered by Damhuri Nasution as Head of Research BNI Sekuritas. The man who graduated from IPB statistics started his presentation by introducing econometric theory and time series as projection tools that can be used in analyzing business cycles. Business cycle analysis is useful as input for investing in the capital market, input for the banking sector in credit expansion and potential deposits, counter cyclical policy formulations, business expansion, and launching of new products for business actors. He conveyed that the crisis could not be avoided, but the impact of the risks could be mitigated.

The second presentation was delivered by Noer Azam Achsani with the topic ‘The Next Global Recession: Business Cycles or Covid-19?’ which discusses the business cycle, business cycle analysis as an early warning system, Covid-19, and steps that must be taken after the crisis and the Covid-19 pandemic. He said that the economic cycle takes place regularly and repeats itself from time to time. This provides a signal for us to understand the future direction of the economy (GDP) so that policies / decisions can be made appropriately. The economic slowdown has occurred throughout the world including in Indonesia since 2018 before the Covid-19 pandemic. The economic downturn affects all parties, including households, MSMEs, corporations and the financial sector. He concluded that the economic cycle was indeed heading for a crisis, Covid 19 made the crisis come faster and worse. 

The discussion and question and answer session was very interactive, the discussion participants even suggested that SB IPB initiate the establishment of a Business Cycle Center as a center for business cycle analysis in Indonesia. This was greeted positively by Prof. Noer Azam Achsani as Dean of the School of Business. Every crisis has its end, stay safe everyone! (FK)

CEO Talk & Entrepreneurial Development Forum: Trends in the Telecommunication Industry and the use of IoT in the face of the COVID-19 Pandemic

Class of Capita Selecta Management and Business (KSMB) on Saturday 9 May 2020 was attended by E69 and E70 classes via Zoom Cloud Meeting. Dr. Irfan Nabhani who is SVP Head of Subsidiary & Portfolio Mgt PT Indosat, Tbk delivered the material “New Telco Order”. He has more than 15 years of experience in the Indonesian telecommunications industry. S1 education was completed at UNPAD, S2 at ITB and S3 at SB-IPB.

The Covid-19 pandemic has brought significant changes in our lives, one of which is the role of the virtual or digital world. The telecommunications sector has a big role in this situation, namely (1) provide business critical connectivity and network resilience, (2) keep business runny by means of video and remote collaboration tools, and (3) keep families together (informed & entertained) during social isolation. In the short term, the telecommunications sector faces several risks such as (1) risk of traffic explosion, traffic exceeding network capacity, (2) risk of deployment on network deployment, partner / government ecosystem, and (3) risk on revenue, customer spending pattern change. . Technology 4.0 trends in terms of current and future applications can be categorized into mobility, industrial IoT (IIoT), mass market / retail, health, and supplies.

Indosat IoT and digital applications can be categorized into logical layer, physical layer and connectivity layer. Some of the digital solutions implemented by Indosat IoT are Netfleet, Productivity Monitoring, iKanvas. The discussion sessions were very lively with many students asking questions and sharing experiences. The speaker emphasized the importance of building an ecosystem, so that each actor can jointly develop equitable digital access for all of Indonesia.

Beasiswa Magister Manajemen dan Bisnis

Sekolah Bisnis IPB-University (SB-IPB) membuka peluang BEASISWA kepada Sarjana IPB untuk kuliah pada Program Magister Manajemen dan Bisnis Gelombang 1 Tahun 2020.
Persyaratan :

1. Lulusan dari IPB minimal IPK 3,50 dengan batas umur maksimal 25 tahun.
2. Mengirimkan berkas pendaftaran (Formulir, Pas Foto 4×6, dan 1 buah Surat Rekomendasi dari Dosen Pembimbing, Bukti Transfer Biaya Pendaftaran sebesar Rp. 750.000).
3. Belum mengikuti/diterima di Program Studi lain dan tidak sedang menerima beasiswa dari institusi/badan/lembaga lainnya.

Batas Pendaftaran Tanggal 23 Mei 2020.
Pemberkasan dikirimkan via email : marketing@apps.sb.ipb.ac.id dan konfirmasi ke Bagian Admisi SB IPB melalui Nomor WhatsApp : 08-1111-08-358 (Chat Only).
Hanya kandidat terbaik dan memenuhi kualifikasi yang akan kami proses.
Informasi lengkap mengenai Program Magister Manajemen dan Bisnis SB-IPB.

Unduh Informasi:

• Unduh Informasi lengkap Program Magister Manajemen dan Bisnis IPB
• Unduh Formulir Pendaftaran (Termasuk di dalamnya Surat Rekomendasi),

SB-IPB BUSINESS TALK SERIES #1: “Covid-19: Implication for Business in Indonesia & Occupational Disease and The Rise of Digital Marketing Roles”

SB IPB, BOGOR – The inaugural Business Talk Series (BTS) was successfully carried out online on Sunday , 3 May 2020 with 230 participants, dominated by general participants. The topics discussed at the seminar as well as a discussion forum this time were related to COVID-19, namely “Occupational Diseases and The Rise of Digital Marketing Roles” and “Implication for Business in Indonesia” by inviting two speakers who were lecturers of the IPB University Business School, namely, Ir. Lien Herlina, MSc and Dr. Raden Dikky Indrawan, SP, MM.

The webinar started at 10.05 WIB guided by Muchamad Bachtiar, STP, MM as the moderator. The SB IPB lecturer who is also a graduate of IPB organized the event until the discussion session ended. Dean of SB IPB, Prof. Dr. Ir. Noer Azam Achsani, MS opened the event with a short speech accompanied by a brief introduction to SB IPB, followed by Ms. Lien Herlina as the first speaker. He said that COVID 19 has exposed many work activities and has also caused many hidden victims. Furthermore, he explained that COVID-19 was not explicitly included as the infectious virus according to ILO proceedings so that there was no clear protection scheme for workers who had a high risk of being exposed to COVID-19. Therefore, it is important for every country to assess COVID-19 as occupational diseases, which kill more workers than work accidents with a ratio of 7: 1. 

The New Normal is said to be a new condition after COVID-19 which is dominated by two things, namely the health protocol and all activities carried out from home or the current trend is called work from home (WFH). This is proof that the Internet of Things (IoT) is increasingly reliable, which can be seen from the big role of e-commerce and digital marketing. He also conveyed that COVID-19 from an entrepreneurial perspective has hit almost all the veins of Indonesia’s business structure, the majority of which are based on people mobility and the people crowd so that economic growth is predicted to slow down in 2020-2021. Therefore, every business needs a mental readiness to bounce back with several strategic options, namely compounding with The New Normal with the novelty and courage to think beyond, or giving up the business because it is unable to adapt. 

A further explanation was given by Mr. Dikky Indrawan. It is said that the basis for disruption at this time is a matter of concern for everyone, namely the health issue which has become The New Game Changer. This is due to the rapid development of information that has made the uncertainty of COVID-19 the highest for the past 15 years. COVID-19 is also considered to be the most impactful crisis because it causes connecting problems. It was also emphasized that current social distancing does not eliminate the virus, but businesses must continue to run even though a vaccine has not been found. Not to mention other causes of uncertainty that may arise, such as second waves and disease seasonality, which businesses must also respond to quickly. There are several scenarios in The New Normal condition that require every business to take maneuvers because the worst-case scenario can occur which has an impact on de-globalization. He also conveyed that the restriction impact on the business sector varies, from the lowest to the highest, along with various business clusters and how businesses can respond to this condition. The first thing to respond to is cash flow, which includes input, operation and output. In output management, business actors must be able to maintain consumer confidence so that they must make changes to products. This has an impact on operation management which will experience changes in the aspects of human resources, IT and systems, operations, production design, and communication. In the end, this will lead to changes in input management.

The conclusion is uncertainty must be defeated with the principle that every business is a healthy business, must be able to solve problems and think about the future. In addition, business adjustments must be made to maintain consumers and financial conditions. The most important thing is responsible leadership that can understand and care about business resilience. (Faa)

Alumni Profile: Herry Nugraha, S.Si, MM – CEO E-tanee

Herry Nugraha or who is often called Herry is one of the entrepreneurs born in Tanah Pasundan who is involved in the agribusiness sector. The start-up that was founded with 2 partners, namely E-tanee, was successfully entered as the Top 9 Accelerate Gojek Batch 3. E-tanee is an application that focuses on food and agricultural products. Starting from the problem, namely farmers and breeders who do not get good economic rights. E-tanee is one of 8 business units of the Perwiratama Group. Perwiratama Group is a company that has been successfully built in an integrated manner in the last 5 years because it includes business activities from upstream to downstream. Not only busy taking care of his business, Herry is also trusted to join the West Java BUMD (Regional Owned Enterprise) as one of the resource persons for guidance and to be the only representative of IPB. Herry also wants to contribute to the country by evaluating and planning a future roadmap. Before becoming an entrepreneur as he is now, this Cianjur-born man had worked in several companies before finally deciding to become an entrepreneur. Herry admitted that he felt a turning point when Herry got a work assignment to Europe. At that time, Herry also paid attention to the work culture of the people there and was moved to become entrepreneurial. In addition, Herry’s motivation to become an entrepreneur is because he wants to live more freely and flexibly. The path to becoming an entrepreneur as outlined by the Almighty brought Herry together with Cecep and Sahid. With their intentions and with complementary backgrounds, the three of them decided to establish Perwiratama Group. 

Behind his success, this one entrepreneur admits that IPB’s Business School plays a role in shaping an entrepreneurial mindset, especially regarding competitive advantage and collaboration. With the mindset that has been taught, the impact is an understanding of dealing with problems, business competition, how to treat all stakeholders, and makes it easier to create value in the business and pay attention to every aspect of the value chain. “One of the subjects I feel the most important to apply in business is about Michael Porter’s competitive advantage. To be able to compete with other businesses, we must have a strong point to differentiate our products from other similar products, ”he said. In building a business for beginners, Herry suggests focusing and running a business collaboratively. Herry had experienced several failures in doing business such as cafes and pizza factories because he was not focused and everything was taken care of alone. However, this is not used as an obstacle to starting a business. 

“Do it whenever it’s possible. Business is easy as long as you know how. Really, “he said with a smile. As an alumni of the IPB Business School, Herry hopes that the students will expand their network of connections. “But, if you are not ready to build a business, you can work first with the intention of learning and making that experience a provision when starting a business. Because, the real business is in the working place, not on campus. ” Even though now his business is getting more and more shining, Herry still remembers his grief when he was just starting to start a business because basically every business will inevitably experience a phase that is not smooth. “In business, we usually go through 4 stages. Forming or forming is the initial stage. After that, there is such a thing as the storming stage or the business chaos stage, usually at this stage the business person is tested whether he can solve the problem or give up halfway. If you can pass this stage, the next stage is norming or normal. After that, we will go to the performing or growth stage. “

Herry said that the storming stage is the stage where entrepreneur and non-entrepreneur can differentiate from their mentality. The traits that must be possessed by entrepreneurs include: drive (having great energy to grow), determination (having to be sure of what to do), persistent (persistent in trying), and resilience (resilience to any problem). To solve problems at the storming stage, you must be rational and professional. Herry has a principle that he always applies, namely ‘Think Big, Act Big’. “If the business wants to be big, you have to think big too. If our business is still a beginner but has a big mindset, gradually the business will adjust. Even if we want to work together with the big players because we have to take big steps, “he said. “Like E-tanee, which until today still wants to be developed even more, therefore we are also working with large companies and large financial institutions,” he continued.

For Herry, the most challenging thing in running a business is managing money because managing a business must also talk about managing cash flow. Starting from the capital that most people give up when they don’t have enough capital to do business. When asked for an opinion on financial strategy, Herry replied, “From the basic capital of the business, what is important to pay attention to is the initial cash flow to meet the needs of capital expenditure and working capital, it can be obtained from” other people “(use other people’s money, but non-bank. yes!), various sources, for example third parties (the public through the sharing economy model), angel investors and venture capital. As for the problem of managing finances, when we start doing business we must have a clear plan so that cash flow and profit and loss can be predicted. “

Herry and his two partners succeeded in bringing Etanee to further development and last month also had the opportunity to take part in Demo Days in front of 15 local and foreign venture capitals. Not only that, Etanee will also collaborate with the GoJek ecosystem and other startup finalists to the next growth stage. All of this can be achieved because of the founders who ‘Think Big, Act Big’. In terms of social impact, E-tanee will reshape or reconstruct the food industry to be more equitable and specific to agri-foods (agriculture-based food products). In addition, E-tanee also solves supply chain problems, thinking about how a good product can reach consumers at a fair price and economic players in each business chain get the price according to their business. When viewed financially, the ‘Think Big’ is about getting rich quickly.

“In doing business, we depend on what we think and do. Never have inferiority syndrome because everyone has more value. Having your own motivation and building your inner spirit is important because an entrepreneur must be independent, ”he said. The motivational sentence also closed the interview session.