crucial conversation

Crucial Conversation in Practical Approach

On 29 September 2020, Associate Professor Dr. Leonnard Ong, who is the Executive Director of Frontliner Services and also a lecturer at IPMI International Business School, filled the Kapita Selekta Management and Business (KSMB) class with the title “Crucial Conversation: Practical Approach”. Dr. Leonnard Ong completed his S3 from SB-IPB, while the Master of Commerce from the University of Sidney and the Master of Business Administration from The New York University. He has also participated in various executive programs and courses in Europe, Australia, China, and other countries.

The crucial conversation that is delivered is divided into two, namely intra personal and inter personal communication skills. First, intra-personal communication skills emphasize understanding yourself with four self-awareness sources. The four ways of seeing yourself are (1) others’ images through how other people see me, (2) social comparison through how we compare with colleagues, (3) your interpretations and evaluation through how we evaluate our feelings and behavior, and ( 4) cultural teaching through how cultural teaching affects us.

Second, interpersonal communication skills emphasize working with others through communication types and groups to convey goals. We need to understand the difference or diversity which can be grouped into the primary, secondary and tertiary dimensions. Primary dimensions include age, gender, sexual orientation, ethnicity, race, and mental and physical abilities. Secondary dimensions include communication style, education & communications, income, work experience, geographic location, organizational role, and level, language, family status, work style, and religion. Tertiary dimensions consist of change readiness, values, beliefs, motivation, emotional intelligence, risk aversion, intellectual ability, and learning styles. There are six barriers to receiving diversity or differences, namely prejudice, ethnocentrism, stereotypes, harassment, discrimination, and blaming the victim.

community value

Nurturing Community Value for Sustainable Social Impact

Kapita Selekta Management and Business (KSMB) Class E72 on 22 September 2020 presented Ms. Aling Nur Naluri who is the founder of Salam Rancage. Salam Rancage began with a desire to provide a direct example to students at the School of Nature, which started from the Garbage Bank. An idea emerged to use paper waste into handicrafts. After going through a long trial period, finally, a quality craft was successfully made so that it could be exported to Europe, the United States, Japan, and others. The choice of export market is true with the hope that there are not many types but large volumes so that empowered mothers can master it well.

Only one woman survived the empowerment of first-year women to make handicrafts. But Bu Aling remains optimistic, what is left will inspire others. After running for about eight years, the mothers who joined Salam Rancage were around 90 people. A long journey by instilling the value of patience, perseverance, and independence.

From handicraft activities, the garden program and the dongko market were developed. The sakebun program is mobilized to plant around houses and yards. Mothers grow a wide variety of vegetables. This program went well and there was an overproduction so that a dongko market was created to sell its produce. At this dongko market, mothers also sell various processed foods. During the Covid-19 pandemic, Salam Rancage produced masks while the dongko market was run online with orders and delivered to the customer’s house. Salam Rancage’s women’s empowerment program is long-term and sustainable. Mothers are expected to have self-confidence and independence


Market Opportunities and Competitiveness of Horticultural Products Amid the Covid-19 Turbulence

IPB University Business School (SB-IPB) held a CEO Talks and Leadership Forum with the theme “Market Opportunities and Competitiveness of Horticultural Products in the Middle of the Covid-19 Turbulence” with a practitioner and professional resource person, Sandi Octa Susila. Sandi is the CEO of PT Sinergi Tani Indonesia, the Ambassador of Millennial Agriculture of the Ministry of Agriculture, and the Head of Farmer Mitra Tani Parahyangan which consists of 385 farmers.

The CEO Talk was held virtually through the Zoom Meeting on September 24, 2020, and is mandatory for students of the Batch 55 Bachelor of Business Study Program. At the beginning of the presentation, a video was shown regarding the personal profile and business profile of the speaker. Sandi has been in the agricultural business since 2014 when he was a 5th-semester student. The business started with a focus on Horeka (Hotel, Restaurant, Catering) and retail. Currently, Sandi’s business is not only in horticultural supply but also in several business lines such as agro-tourism, MTP mini-market, increasing N-user clients, and plans to make smart farming.

According to him, “Farmers are cool”. The farmer is not just a hoe, going into the garden, but more than that. Sandi sparked enthusiasm by providing motivation to maximize the knowledge that we are currently working on so that when he goes directly to the community, he can combine empirical and theoretical knowledge.

According to Sandi, business is based on science, innovation, strategy, strong will, information, and technology, and is sociable. Don’t just wait, but we have to be able to step up, we must extraordinary think and act no box or there are no limits, and immediately move out of our comfort zone. Sandi also provides tips and tricks, namely speak according to your ability: when talking to farmers, the diction is better adjusted, such as avoiding hybrid, disruptive and other languages ​​that are not understood by farmers.

One way to stay afloat in the present is an emergency exit strategy, which is a strategy when facing unexpected conditions. Mitra Tani Parahyangan also collaborates with a vegetable shop. In today’s era, we cannot stand alone but must work together with each other. In addition, technology and digitization are important factors so that businesses in agriculture can compete. The agricultural business will never die, a sector that has benefits. In doing something the most important thing is integrity and credibility. When we want to work in a field we must know the “battlefield”, quality, quantity, continuity, and legality.

The hope is that the holding of the CEO Talk can provide inspiration and motivation to the community, especially students and the SB-IPB community in running a business based on empirical experiences sourced from practitioners.


Business Model Optimalization of Market Mechanism through eGroceries and Big Data Analysis

On September 22, 2020, the Head of Management and Business Select (KSMB) Class R63 and R64 received guest speakers from TukangSayur.Co, Mr. Rafael Jeffry Anwar Sani. The speaker explained about “Business model optimization market mechanism E-Groceries & big data analytics”. TukangSayur.Co is a digital E-groceries startup that was founded in 2016. Its dream is to provide solutions for housewives to be able to buy food and household needs efficiently and cost-effectively while empowering traditional market traders throughout the country. Currently, is present in 35 cities in Indonesia.

Groceries are a priority basic need. Traditional markets have a tendency to decline in quantity, while the proportion of foodstuff needs is relatively high, almost 40%. These are some of the reasons for the founding of TukangSayur.Co. TukangSayur.Co has four main components in running its business. The first is data driven consumer demand through pricing, availability, penetration, segmentation, personas, and life cycle values. Second is the demand supply compilation through personal touch and customer relations. The third is data driven demand area/region through product SKU, market share, availability, pricing, supply chain, and health. The fourth is packaging through hygiene, security, routes, and human resources.

Mr. Jeffry shared the journey of’s business which continues to grow organically. The key to success is knowing customers, competitors, and the community, and collaborating with a supportive ecosystem. Until now, has gone through four business phases, namely learn a skill, apply it, share it, and monetize it. Until entering the fifth phase grow it at the same time to remain sustainable. Students are learning and some are inspired to do business in agriculture.

ceo talk peradaban bangsa

Experience Turning a Bankrupt Company into a Palace of Civilization, the Pride of the Nation

The Capita Selecta Management and Business Class (KSMB) SB-IPB on September 15, 2020, for Master Study Program Class R63 and R64 received a special speaker, Mr. Dr. Achmad Fachrodji, who is the President Director of Balai Pustaka. Previously Dr. Achmad serves as the Director of BUMN Perhutani and Inhutani. He graduated from the Doctoral Program in Management and Business (DMB) of the IPB University Business School and was a graduate of the Best Doctorate in Business from IPB University in 2010. Dr. Achmad also teaches at Mercu Buana University and was awarded the best e-learning lecturer for three consecutive years. He opened the meeting with the Balai Pustaka Poem. “Beautifully blooming Cempaka flowers, the moonlight decorating the sky; We come from Balai Pustaka, the Palace of Civilization, the pride of the nation. “

Dr. Achmad Fachrodji shared his experience in turning a bankrupt company into a palace of civilization, the pride of the nation. At the time of entering Balai Pustaka (BP) in 2016, BP was in a state of loss for 15 years, employees were not paid for 5 months, piling up debt, not bankable, small revenue, the factory was not operating, the atmosphere of the office was a slum and even threatened to be closed. Dr. Achmad Fachrodji came up with a new approach of “change” or “change”, from BP, which initially turned the road in place to running fast like a panther. He presented BP’s vision as “The leader in the publishing, printing and multimedia industry”. The company culture that is built is INTELLIGENT (creative, energetic, responsive, dynamic, active, and smart) and the company’s values ​​are JUARA (honest, superior, trustworthy, diligent, and fair).

To be able to run fast, it takes a lever and a jump. Some things that need to be instilled are to think big by starting big without forgetting the small (Pareto); philosophy of three times: 1x pays past obligations, 1x completes the present and 1x picks up the future; and management more by providing services that are greater than customer expectations.
With Dr. Achmad Fachrodji, who likes singing, has developed the principle of synergy with other companies such as Bank Mandiri, Telkom, and others. His Poem becomes a medium in developing cooperation that can create benefits for BP. Dr. Achmad Fachrodji entered BP in 2016 which lost money, in 2017 Dr. Achmad Fachrodji was able to change it to reap profits or profits that continue to increase until now.

After completing the presentation, the students enthusiastically asked questions so that a heated discussion occurred. Dr. Achmad Fachrodji also gave 3 of his Poem books to students with the best questions. Class Committee R63 (Defni) delivered a reply to Balai Pustaka. “Skinny people learn physics, have dinner stolen by geese, keep going to Balai Pustaka, So Palace of National Civilization”.

dies natalis


On September 1, 2020, IPB University held an Opening ceremony for its 57th Anniversary with the theme “Excellent Human and Agromaritim Innovation 4.0 for Independent Indonesia”. In the Opening ceremony of IPB University’s 57th Anniversary, the President of the Republic of Indonesia, Joko Widodo congratulated IPB University which has been named the Best Higher Education in the Country in 2020 by the Ministry of Education and Culture of the Republic of Indonesia.

Congratulations were also conveyed by the Minister of Education and Culture, Nadiem Anwar Makarim. Nadiem expressed his pride in the achievements and achievements of IPB University. Meanwhile, Prof. Dr. Arif Satria, Chancellor of IPB University explained the picture of disruption due to the industrial revolution 4.0 and the biological revolution which is a challenge to determine the strategy for higher education to create a future superior generation that can adapt.

IPB University has responded with the presence of 2020 curriculum education to produce a powerful agile learner by combining a mindset and skillset with a grown mindset in order to be able to produce graduates of a generation of learners, honest, have a high social spirit, high communication skills, able to solve complex problems, integrity also have the ability to work together. Relevant innovations are continuously developed in response to disruption and revolution in biology. IPB University with the tagline “Inspiring Innovation with Integrity” is expected to always inspire and bring optimism to always inspire with innovation.

Apart from the President and the Minister of Education and Culture, greetings also came from the ministers of the Advanced Indonesia Cabinet. Namely Menristek / Head of National Agency for Research and Technology, Minister of Forestry and Environment, Minister of Cooperatives and Small and Medium Enterprises, Minister of Villages, Development of Disadvantaged Areas and Transmigration, Minister of Marine Affairs and Fisheries. Indonesian Ambassadors for friendly countries, local officials, and chancellors from partner universities from within and outside the country, farmers, breeders, fishermen also congratulated them through video shows.

This event was attended by the leadership of IPB University who attended the Graha Widya Wisuda (GWW) with health protocols and invitations from the chancellors of universities in Indonesia, institutional partners, alumni, lecturers, educational staff, and students through the zoom application and youtube IPB TV.

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Business Talk Series (BTS): Coping Behavior of Individuals and Families Against The Covid-19 Pandemic

Bogor, 29 June 2020 – School of Business IPB University (SB-IPB) is back holding a Business Talk Series

(BTS) seventh edition on Monday (29/6). SB-IPB collaborates with the faculty Human Ecology IPB University (FEMA IPB) have the opportunity to host the Webinar Series fifth held by the Asian Association forConsumer Interest and Marketing (AACIM) in collaboration with the London School of

Public Relations (LSPR), Airlangga University (UNAIR), Ten Institute of Technology November (ITS), STIE Perbanas, and BPKN. This webinar raises the topic “Coping Behavior of Individuals and Families Against

The Covid-19 Pandemic “. Five were invited to this webinar the speakers, namely (1) Ir. Yahya Agung Kuntadi, MM explained about this Quo Vadis The Rational Thinking in Covid19 Pandemic (2) Dr. Ir. Dwi Hastuti, M.Sc talk about shaping the character of HR in the TUNA era (3) Dr. Megawati Simanjuntak, SP, M.Si raised the topic of Strategy Coping Indonesian Families Facing The Covid-19 Pandemic (4) Prof. Dr. Ir. Yosini Deliana, MS explained about the shift Patterns of Consumer Spending during the Pandemic Covid-19; and (5) Dr. Yudha Heryawan Asnawi, MM who closed the webinar session with a discussion related to Social Facts during the Covid-19 Pandemic from an ethical and business point of view.


The webinar was opened by the presenter of the SB IPB undergraduate students namely Neldo and Maria Jacklyn right at 08.30 WIB. The event started by presenting the profile videos of the Business School, FEMA, and AACIM then continued by singing the song Indonesia Raya. After that, the speech by Prof. Dr. Noer Azam Achsani, MS as Dean of SB IPB and Prof. Dr. Ir. Ujang Sumarwan, M.Sc as President of AACIM.


Afterwards, the webinar was taken over by Moderators, namely Hanif and Fitry Primadona. One by one the speaker is given the opportunity for ten minutes to explain their respective material, then continued with a discussion session filled with several questions from the participants on

each session.


Ir. Yahya Agung Kuntadi, MM said that the flow of thoughts possessed by humans can classified into two types namely rational and emotional. Rational thought rests on logic in response to phenomena that are analyzed with a certain process and temporarily arranged the mind emotional rests on feelings that are analyzed quickly and there are no standard rules. Thought rational is needed by humans to make a decision in the midst of such uncertain conditions. This is the case at this time during the Covid-19 pandemic. Furthermore, Dr. Ir. Dwi Hastuti focuses on the psychological impact experienced by the family which also results by the Covid-19 pandemic. “The solution to face the new era is how to create the environment free from stress and try to manage it, stimulate the brain with happy hormones, relaxation with light motor activity, as well as eating good food. Furthermore,it is also important to build positive emotions and create sources of happiness in the family because emotion is the energy to communicate, to spread positive energy around family lifeand society. ” He said. Megawati Simanjuntak SP, M.Si said that the family is the smallest unit that is affected covid-19, mainly from the economic condition or the income side. The changes that occur cause many workers were laid off or laid off. “Based on data from the SEMRU Research Institute There has been an increase in the percentage of poor families in Indonesia due to the Covid-19 pandemic from 8.2% to 15.4%, besides that, family feelings also showed worse results. Therefore, each family must do a coping strategy by limiting expenses and adding stream of income “he said.



Prof. Dr. Ir. Yosini Deliana, MS said that the shift in spending patterns was caused by the economy

who are disturbed by layoffs. “The spending patterns of various types of consumers during this pandemic can be seen from the aspect of income, products purchased, how to shop, and the focus of the goods purchased. Between generations also have their respective preferences. However, there are things that don’t change in the new era, for example there must be experiential value, the desire to get a fair price, and consider the advantages and shortcomings. ” He explained. Meanwhile, Dr. Yudha Heryawan Asnawi said that the virtual market is expanding causing market deconstruction to shift from voluntary exchange become an ambiguity exchange, thus creating a coercive market or “forced market” and power reinforcement that suppresses consumer resilience. Therefore, a rule or

institutions that maintain morals and ethics in business that fulfill three things, namely supporting existence humans, social systems, and the space of live. The webinar ended at 11:30 am with a closing statement from Prof. Ujang Sumarwan as president of AACIM



Bachelor of Business: Millennial Works Festival 

Synergy Solutif is a student business collaboration movement that holds a webinar and donation program that lasts 9 days. The solution synergy team consists of 13 people, namely Sultan Firmansyah SB 54 and Satrio Wicaksono SB 55 as the founder, Fathwanurillah Dwi A SB 55, Cahyania Nursyabani SB 55, Nahla Ridhona RP SB 55, Hanna Fadhila F SB 55, Aninda Putri SB 55, 4 people from other faculties, 1 person from the Vocational School, and 1 person from the University of Indonesia FIB.

The webinar that was organized by Synergy Solutif was named Karya Millennial Festival. Karya Millennial Festival presents 10 cool speakers through zoom and live streaming on the IPB Business School youtube channel. This series of webinars was held on 9-17 May 2020. The following is a list of speakers for the Millennial Works Festival:

  1.  Fadlan Muzakki (World PPI Coordinator), on May 9, 2020
  2. Klemens B. Rahardja (Founder of The Entrepreneur Society), on May 10, 2020
  3. Dr. Tirta (Founder Shoes & Care), on 10 May 2020
  4. Kiki Aulia Ucup (Director of Synchronize Festival Program), on 11 May 2020
  5. Jamil Azzaini (CEO of Kubik Leadership), on 13 May 2020
  6. Safhira Alfarisi (Founder & President of 10.000 Scholarships) ), on May 14 2020
  7. Soleh Hidayat (Chief Waqf Officer of Rumah Zakat), on May 15 2020
  8. Motulz Anto (CEO Kreavi), on May 16 2020
  9. Citra Natasya (Founder House of Perempuan), on May 17, 2020
  10. Prof. Dr. Ir. Noer Azam Achsani, MS (Dean of IPB’s Business School), on May 17, 2020

The success of the Millennial Festival’s work is not without the support of the Business School which has provided access to the IPB Business School zoom and youtube channel. Until the end of the series, there were 558 participants who had participated in the Millennial Karya Festival and the total donations that had been collected were around Rp.6,610,910. This donation will be distributed through Zakat Houses in the three areas in Java in the form of PPE which will be distributed to referral hospitals and food packages that will be given to households affected by Covid-19. This activity is carried out with the hope of being able to work again at a later date to continue to spread benefits to the wider community.

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General Lecture “The Global Crisis: How Do We Act?” By ; Dr. Ir. Anny Ratnawati, MS

IPB Business School organizes general a special lecture for the SB-IPB community with speakers. Dr. Ir. Anny Ratnawati, MS (16/5). Sheis a lecturer at IPB Business School, at the same timepractitioners who had served as Representatives Minister of Finance. There were 132 participants following the general lecture on the theme “CrisisGlobal: How Do We Act? ”. Activities opened and moderated by Prof. Noer Azam Achsani as Dean of the SB IPB Business School at 10.00 WIB, followed by an explanation by the speaker. Data was shown at the beginning of the presentation world economy and growth predictions global economy 2020 will be tough enough. Dr. Ir. Anny Ratnawati also conveyed that the predicted numbers have never happened where almost all countries experience economic contraction simultaneously. On projectionIndonesia’s growth itself shows divergence amid the uncertainties predicted by various institutions.

Dr. Anny briefly discussed the crisis experienced by Indonesia in 1997-1998, 2011, and 2018 as material for reflection so that we can best respond to the current crisis. Further the data shows that economic activity in almost all countries especially in the service sector showed a sharp decline in March 2020. Data Volatility Index initially increased in January to March, began to declinein April which showed less volatility. Hopefully this is a relatively stable signal because in some countries, the effects of COVID-19 can be controlled. Other data shows that the increase in inflation in Indonesia is considered very low, amounting to 0.08 percent because generally if you enter the month of Ramadan and approach Eid al-Fitr, there will be relative inflationhigh.

Another interesting data is that Indonesia’s trade balance was surplus in March amounting to 743.4 million US Dollars. This surplus was caused by a faster decline in imports than export. It was also stated that monetary and fiscal policies need to be encouraged to improve consumption, investment, state spending, and to cover the possibility of insufficient net exportsin driving the economy. The 2020 APBN adjustments are one example of how fiscal expansion is carried out. Widening a deficit of more than 3 percent is due to decreasing state income, while state spending must improved in relation to emergency response. In this case the government has implemented a counter syclical policy.

Then how do we behave or respond to this COVID-19 crisis? So as not to fall too deep, hence food stability must be the key, including availability, distribution and price. Learning Furthermore, from the past crisis, political stability must be maintained, must ensure the group. The lower class has sufficient life and food needs, and maintains the middle class society don’t panic. In essence, as a good society, what needs to be done is to maintain body immunity, lifestyle, and follow the rules that are enforced. At the end of his presentation, he emphasized that a country must have three main resilience namely food, energy and water security.

The discussion and question and answer session was very interactive, various problems were discussed and discussed in the Virtual Room Zoom. At the beginning of the discussion, Bu Anny provoked him by saying one question “what to do with the demographic dividend that is starting to happen now with peak in 2050? ”. Followed by various questions from the participants regarding crisis 2020, demographic bonuses, local food, village funds, banking risk in times of crisis, assistance Direct Cash (BLT), to matters relating to export-import and resource utilization local power. At the end, was conveyed by Mrs. Anny, “Let us keep the spirit and believe that this crisis is ends soons and contains a goodness. With difficulties, there must be convenience, stay positive thinking

SB-IPB Undergraduate Students donated 1000 Hand Sanitizers

Sharingyuk_co is a forum for online donations or fundraising (crowdfunding) for campaigns and social programs. Sharingyuk_co is a community activity of students who are currently studying undergraduate lectures at the IPB University Business School who are concerned about the condition of Indonesia which is currently being worried about the spread of the coronavirus outbreak. Sharingyuk_co saw an economic weakening due to the Covid-19 outbreak felt by informal sector workers and MSME players. Their fate is getting worse because of the PSBB policy and coupled with the decline in people’s purchasing power amid the pandemic. Last April, Sharingyuk_co helped the government prevent the spread of covid-19 through the 1000 hand sanitizer program for workers outside the home of us who are #DirumahAja. Seeing the condition of the City of Bogor and Jakarta, in this month of Ramadan, Sharingyuk_co is holding a social program to help revive the #berbagibangkitekonomi economy by empowering MSMEs by distributing direct assistance to informal sector workers who can turn the wheels of the economy, especially at the lowest levels of society such as buying packages basic food assistance from small stalls, ordering packaged rice from warteg and involving online motorcycle taxis in the distribution of assistance that will revive the community’s economy during the Covid-19 pandemic. The results of the fundraising that has been collected from #sobatberbagi will be managed by Sharingyuk_co whose output is in the form of 1000 packages of groceries, 1500 packages of takjil, and 600 packaged rice aimed at helping informal workers such as street vendors, casual workers and motorcycle taxi drivers in Tanah Sereal and Bubulak area, Bogor City and Cililitan, East Jakarta. Apart from making donations, #sobatberbagi can also spread the Sharingyuk_co social project through social media accounts so that more people will know about this donation platform, and Sharingyuk_co opens registration for MSME business actors affected by Covid-19 so they can be helped.