Increasing Farmers’ Value with Essential Oil
SB IPB, Bogor – Essential oil (Atsiri) currently growing as potential commodities for export, which historically was also target of the colonizers earlier. Indonesia is one of the world’s essential producers such as patchouli, cloves, cinnamon and fragrant lemongrass. M. Prayoga Sunandar a.k.a Yoga, a student of Master program of SB-IPB University realize and see this opportunities to develop essential business in his native region as well as one of essential’s producer area, Jambi.
He aware that lot of non optimal land utilized by the farmers. It commonly occur due to lack of farmers’ knowledge about essential as another potential commodity apart of oil palm and rubber. Moreover, farmers exchange rate (NTP) in those area is still low. Finding this fact, Yoga decided to convince the farmers to start planting essential and established CV Jambi Sentra Herbalindo. This startup business has running since 2018 which aim to grow economic independence by increasing NTP’s through planting essential commodities thus farmers have alternative choices for planted commodities. As a sociopreneur who has big dreams, Yoga obviously encounter many risks and obstacle. Besides of capital, limited farmers’ knowledge about essential oil make education and assistance for farmers are highly required thus the farmers will interest for planting essential commodities.
“Investments in equipments and materials are still challenging at the moment. Hence we try to collaborate between farmers since not all of them are affordable to buy seeds and equipments,” Yoga said. Furthermore, Yoga said that most important things of this business is not only focussing on quantity, but also on product’s quality. They presented a tool for production quality level checking since many farmers was fooled and considered their yield is not good if its cheap priced. Hence overall business process, starting from socialization, planting, production (refining, harvesting), until distribution has well planned.
During current Covid-19 pandemic, he admit that the business has affected as well. “Several factories was closed but it already gradually return to normal now. We decided to selling hand sanitizers since there is an increasing trend but it mixed with essential oil, so there would be a difference,” Yoga said. Various constraints and existing risks that faced by CV Jambi Sentra Herbalindo, the business remains survives despite the fact that abroad market has a distrust of Indonesia’s products. It motivated Yoga to develop traceability system for every produced product thus reducing fraud possibility and increasing trust from foreign markets against Indonesia’s essential business.
“We believe this is a huge potential since Europe’s essentials demand has rising, and it probably influenced by people who begin entered aging population so they tend to choose natural product. We also have owned organic certification which require to enter Europe’s market,” he said. Recently CV Jambi Sentra Herbalindo becomes raw material supplier for industries with 35 fostered farmers which offered products such as fragrant lemongrass, betel oil, and patchouli. CV Jambi Sentra Herbalindo has been also working with Science and Techno Park, IPB University who will mentored the business development. Furthermore, Yoga also following exporters program assistance held by Center for the Promotion of Imports from developing countries (CBI) Netherlands to learn about reaching export market. Yoga’s decision for continuing his education in Master program of SB-IPB University is not aimless. He want to increase his knowledge regarding business strategy on agro-industry sector that he is currently doing, broading his network and relation, as well as knowing more in business-related insights globaly.
At the end of the interview, Yoga convey some messages for peer entrepreneurs, especially that just getting started. “Business is an art, it takes a long process to reach the success. Of course there would be a lot of hurdles, our job to think how we could endure, consistent, and planning good strategy,” he said. Then, Yoga also advised all peer who interested in exports business, “Indonesia own many potential commodities that can be exported, however the most important thing is we know who is our buyer to minimize constraints at a later time. Besides that, we also have to know properly about regulation in every country, countries’ needs, and maintain relationship with our abroad relatives and collegues.”
Study from Home Tips SB-IPB University
SB IPB, Bogor – In the midst of the Covid-19 pandemic, SB-IPB University conducted online lecture activities through asynchronous method using Learning Management System (LMS) and synchronous method using Zoom Cloud Meeting as well. Here are some useful tips for study from home using Zoom Cloud Meeting.
Happy learning SBers! Stay Connected – Keep Productive – Always Contribute.
Effective Anti-Bullying Campaign Workshop
IPB School of Business organized a student character development training program with the theme of “Building an Effective Campaign Strategy in Preventing Bullying”. This event held on 28th August 2020 through a Virtual Zoom Meeting with IPB School of Business undergraduate student as participants. Ulin Ni’am Yusron as a facilitator of this event is an anti-bullying activator and social media specialist. The method that used for delivery is by presentation, question-answer interactive via chatroom and reaction tools, also practice in a group. All of the participants interact each other to make print campaign and got an advice from the facilitator to fix their campaign. In other words, this training held with a workshop method to make active participants.
The purpose of this event is to invites students to leave bullying behavior, optimize student potential to create a conducive campus atmosphere for development, and gave inspiration to students to create anti-bullying campaign. Participants show the graphic and communication skill by making print campaign, then present it and got an advice from facilitator and fellow participants. Facilitator thought that student campaign will show creativity to developed their communication skill in the form of compact writing and pictures, concise, and interesting. This workshop gave a chance for them to deliver all of their creativity and graphic ability which has never been used before in learning and previous training.
Bullying is something that often occurs in everyday student life. With this workshop, student can learn how to prevent bullying and build a conducive campus atmosphere and social media to learn and live life through campaign creation. Social media are often used to cyber-bullying, but now is must be used for spreading anti-bullying spirit. There are four types of bullying, which are physical, verbal, emotional, and cyber. With the high level of social used by student, cyber-bullying is the type of bullying that happen in student life. Bullying like this most often happens because of the possibility of acting anonymously. In extreme case, it can lead to hacking accounts and sharing personal information and images. By this program, IPB School of Business hopes that student not only having a sociable, polite, and cheerful behavior, but also able to build an effective anti-bullying campaign strategy for fellow students.
Training of National and State Life “Demi Merah Putih dari Anak Negeri”
IPB School of Business held a Training of National and State Life with theme “Demi Merah Putih dari Anak Negeri) on 25th August 2020 via Zoom meetings for celebrating 75th Indonesian Independence Day. The purpose of this training is to give broad view to young generations, prepare self-competence, and be wise on responding the dynamics of change and the era challenges. this training presenting three speakers, which are H. Bambang Soesatyo, S. E., M. B. A as a chairman of MPR that gave topic about “Agent of Change Facing Global Competitiveness in Order Welcoming Indonesia Emas 2045”; H. Samsudin, S. SOS.I, MH that gave topic about “Four Pillars: Guidelines for the Life of the Nation and State”, and Asep Taryana S. TP MM as a representative of the Indonesian Parliamentary Experts Association and IPB School of Business lecture with topic about “Basic Rules: Cracking Success for Entrepreneur Acceleration”. This training was followed by bachelor, master, general, and graduates from IPB School of Business.
The training began with remarks by the Rector of IPB and the Dean of IPB, which was followed by the speakers’ presentations. At the end of the presentations, question and answer session and games with prizes was held. The training ended with conclusions from Kezia Clara as a moderator and giving the speaker appreciation in the form of certificate.
The chairman of MPR RI in his presentation said that the thing that agent of change needs to prepare is the spirit of nationalism that upholds optimism and diversity in order to compete and face Generasi Emas 2045. H. Samsudin talk about four pillars in the life of the nation and the state, which is respecting the differences in life in diversity. While Asep Taryana explain about entrepreneur acceleration to achieve success in the nation and state framework. By holding this training, hopefully participants will be able to recognize and understand the pillars of national and state life, know the making of academic papers mechanism, and increase their love for the country.
START (to) UP
Should I bounce back from the trauma and get back to starting a business (again)? If I get up, will my business succeed this time? Will Mr. T’s so-called trauma vanish from inside me forever?
Start (to) Up is a book that comes with new genre as ‘Fusion 3 in1’ which blends theory and practice of building a business start-up into a light-hearted life novel story. The book born from thoughts and hands of Fitri Kinasih Husnul Khotimah (Alumni of SB IPB’s Bachelor and currently studying for Master degree in SB IPB) and David Cornelis (PhD student in SB IPB) and has published by Elexmedia publisher. It officially circulated throughout Gramedia on November 18, 2019. Setting up on the campus of SB IPB, Start (to) Up tells story of fall and awake to establish business start-up and combined with story of love and life journey. Presented with elaboration quotes on each page, the book was able to motivate readers and enjoying the story.
Parviz Shipping Company was destroyed by invisible opponents which caused its lost trillions of rupiah. Turning Parviz family’s life into its lowest point. Leaving a trail of trauma in the mind of their heir, Denial Parviz. I’m Denial who shackled to a stranger named Trauma. Fear and anxiety are present with him, every time I deal with the cruel reality of the business world. Especially when fate always leads me to that world, a world that I never wanted to live in. Until I was finally reunited with Millen who was also deceived by the trauma. Befriending with her is like a traumatised couple trying to live together.
Can I live in the shadow of trauma? Did I make every effort to conquer it? Or is it the sense of trauma that will continue to overwhelm me? Time and time I tried to bounce back from that trauma by starting different types of businesses, many times I fell into greater trauma since it repeatedly failed. Until I choose to end my life in a vain way, suicidal. Unfortunately, Millen and Reynand came before I ended my life. Millen, the girl that I secretly in love asked me to try to bounce back from the trauma and get back into business (again).
Meraki.ed – Triple Your Business Skill with Digital Marketing
The world pandemic due to the presence of Covid-19 has brought changes to our lives. Currently, activities that based on digitalization are increasingly being used. It happens because we have to keep our distance by staying at home. However, this pandemic doesn’t stop them. IPB School of Business together with student organizations held a digital-based soft skill development event that adaptive in current situation. Talking about digital marketing, this program was successfully held on 5th until 15th August 2020 with a total of 411 participants.
The event divided into three series with interesting talk shows and challenges. It is intended that Meraki.ed 2020 participants can implement what they get in each session. Those series presenting three speakers with different background. This is done to adjust with theme of the event, which is “Triple Your Business Skill with Digital Marketing”.
On the first series, Meraki.ed 2020 inviting Iyas Lawrence from Makna Talks as a speaker that lead by Akhmad Sofyan, IPB School of Business’ student, as a moderator. With theme “Think Digital, Talk Smart”, Iyas told about how to being adaptive while facing this development especially on public speaking sector. He also explains about how to developed Makna Talks until now. This series ended with the challenge of making Elevator Pitching which is done by using social media in the form of Instagram.
The second series held on 8th August 2020, iniviting Rio Purba, a design vlogger, as a speaker and Cindy Taj Queena, IPB School of Business’ student, as a moderator. Theme of this series is “Everyone is a Marketing Designer”. Rio explains everything about graphic design and connecting it with digital marketing. Rio also gave a tutorial to make micro-blog, to show them how to make a content. This series ended by giving participant a challenge to create creative content using graphic design knowledge that has been given.
The last series held on 15th August 2020 with Fardi Yandi, founder of socialkreatif, as a speaker and Maria Jacklyn Brilyani, IPB School of Business’ Student as a moderator. With theme “The Magic of Copywriting in Digital Era”, it explains in depth what is the meaning of copywriting and also how to make copywriting that sell. First of all, Fardi started to explain about the basics of copywriting and ended by challenge participants to make interesting Instagram’s caption.
According to the committee, the division of this event is a step to achieve three important things digital marketing, which are public speaking, graphic design, and copywriting. The committee also hope that this event can develop participant’s skill of digital marketing.
SB-IPB University Holds International Competition 2020
School of Business IPB University (SB-IPB) held the International Competition 2020 which part of International E-Conference BIEC 2020 (Business Innovation and Engineering Conference) and 2nd ICRMIA 2020 (International Conference on Risk Management as Interdisciplinary Approach) events, as well as E-summer course Business Innovation and Management (BIM) 2020. Participants who can participate in the International Competition 2020 are participants who are registered in the International E-Conference and E-Summer Course.
The winning category in the International Competition 2020 consists of 1) Business Innovation and Management (BIM) 2020 E-summer course activities with two categories namely Best Innovative Solution and Best Genuine Solution; 2) BIEC 2020 (Business Innovation and Engineering Conference) and 2nd ICRMIA 2020 (International Conference on Risk Management as Interdisciplinary Approach) respectively category Best Undergraduate (S1) Student Paper and Best Undergraduate (S1) Student E-Poster. Each category is won by the three best groups.
The International Competition for Business Innovation and Management (BIM) E-summer course activities is assessed in the form of papers and essay presentations with case studies in various industries such as food and beverage industry, expedition services, health, agriculture and tourism with topics on innovation in the normal era. The process of essay preparation is carried out during the E-summer course, while the materials submitted by the lecturers of the E-summer course can be enrichment in the creation of the essay competition.
The group placed first in the category of The Most Genuine Idea Essay with theme “Digital Technology and Healthy Zoo Innovation in The New Normal After Covid-19 in Pandemic Era” achieved by group:
- Arif Dzulfikar – IPB University
- Jessica Laurelia – Bandung Institute of Technology
- Intan Wahyu Pratiwi – IPB University
- Sulistiowati Nur Faimi – IPB University
- Sakurako Matsuzaki – Tokyo University of Agriculture
Meanwhile, the group placed first in The Most Innovative Essay category with theme “ADM Express: An Automatic Machine for Delivering Packages using Technology as An Innovation in Expedition Service Sector” achieved by group:
- Murodjon Urmonov – Putra Business School
- Siti Rosidah – IPB University
- Fathya Dhiya Ulhaq – IPB University
- Pangestika Krisnamurti – IPB University
- Syahidatul Nadia binti Bahurudin – University Utara Malaysia
In the category of Best Undergradute Student Paper BIEC 2020 was won by Sijo G. Joy, Adhil Iqbal, Robin David, Anandu M. S, Sharukhan S of Vidya Academy of Science and Technology Technical Campus, Kilimanoor, Trivadrum, Kerala, India with paper titled Development and Performance Evaluation of Environment-Friendly Thermal Insulation Material from Floating Weed Salvinia Molesta and Rice Straw, while Best Undergradute Student E-Poster BIEC 2020 category was won by Nastasya Larasati Lontoh and Andina Oktariani from School of Business IPB University with poster titled Setting Up Sustainable Development Of Social Enterprises Model In Indonesia.
In the category of Best Undergradute Student Paper ICRMIA 2020 was won by Dystiana Putri Abistha, Henny K. Suwarsinah, Annisa Ramadanti from School of Business IPB University with paper titled Operational Risk Management in the Digital Food Supply Chain Business of Etanee, while the category Best Undergradute Student E-Poster ICRMIA 2020 was achieved by Savelia Salsa Bila, Agustina Widi Palupiningrum, Hartoyo from School of Business IPB University with poster titled Analysis of The Operational Risk Management of Agrotourism PTPN. VIII Gunung Mas Puncak, Bogor West Java.
E-Summer Course Business Innovation and Management 2020
(Bogor, July 20, 2020) School of Business IPB University (SB-IPB) has held the opening of E-Summer Course Business Innovation and Management (BIM) 2020 which carries the topic “The New Dynamics of Business Innovation & Engineering: Creating and Protecting Value in the Era of Industry 4.0 & Society 5.0“. The opening presents the Rector of IPB University Prof. Dr. Arif Satria, SP, M.Si by giving a direct speech to all participants.
BIM is a cooperation program between IPB University, Indonesia; University of Northern Malaysia, Putra Business School, Malaysia; Hiroshima University, Japan; Warsaw University of Life Sciences, Poland; and Kirirom Institute of Technology, Cambodia. The BIM E-Summer Course will be held in a virtual concept on July 20 – 28, 2020. BIM’s E-Summer Course is the first event held as an initiation/first step of creating a global virtual platform and network to facilitate cross-border students with knowledge enrichment and explore international experiences from their homes. A total of 172 participants from 11 universities have enrolled in the program. School of Business IPB University (SB-IPB) welcomes students from other departments at IPB University, other universities in Indonesia and other state universities. Students participating in the program come from 14 countries: Indonesia, Malaysia, Japan, Cambodia, Nigeria, Pakistan, Bangladesh, Iraq, Poland, Saudi Arabia, Uzbekistan, Vietnam, Somalia, and United Kingdom.
This series of BIM E-Summer Course programs is filled with a combination of teachers from IPB University Business School (Prof. Noer Azam Achsani, Dr. Idqan Fahmi, and Dr. Hartoyo) and international universities, i.e lecturers from The University of Northern Malaysia (Associate Prof. Farizal Rajemi and Dr. Emy Ezura), Putra Business School, Malaysia (Prof. Sazali Abdul Wahab and Dr. Ahmad Shaharuddin); Hiroshima University, Japan (Dr. Yusuke Hayashi); Warsaw University of Life Sciences, Poland (Dr. Rafal Balina); and Kirirom Institute of Technology, Cambodia (Dr. Masamu Kamaga). There are 10 lecturers teaching specific topics tailored to common themes in the online course series, such as business competitiveness, innovation, sustainability, and management. At the end of the session, the team of lecturers and participants can publish an international book chapter taken from various learnings during the summer course process.
E-Summer Course participants are divided into 30 groups of 5-6 people consisting of multistrates (Bachelor and Postgraduate). The time span that participants must provide is 8 hours per day to complete the entire program. The program consists of three main activities, namely Online Lectures (synchronous and/or asynchronous), Quiz/Self-Assessment, and Team Assignments. Participants must take part in online course/video lesson, assess their knowledge and understanding through quizzes, engage with other participants and collaborate on their innovation ideas by doing team work and participating in international competitions. Participants are encouraged to explore knowledge within a logical framework in order to understand well the topic.
This online-based summer course is designed with interactive lecture methods. One of the activity models that is part of the E-Summer Course that triggers interactive participants with Ecofunopoly, an educational game based on the environment by IPB University alumni. This BIM activity has a weight equivalent to 2 SKS and the score can be transfer. In addition to the e-summer course program, there is also an essay competition for participants who are included in the series of activities. The online lecture session will start on July 21-25 and will close on July 27 with the final exam in the form of Project Presentation which is part of the international competition. Summer course participants are automatically enrolled in international conferences organized by SB-IPB namely BIEC 2020 (Business Innovation and Engineering Conference) and 2nd ICRMIA 2020 (International Conference on Risk Management as Interdisciplinary Approach) as well as the opportunity to engage in international competitions.
BIM 2020 e-summer course is closed with the Business Innovation and Engineering Conference (BIEC). At the end of the activity was announced three best student e-summer courses, i.e Nguyen Hanh Nhung (Tokyo University of Agriculture), Diana Marina and Ardelia Nadhilah Rosyad (School of Business IPB University). All three are considered to have excellent skills in completing various quizzes, essays, assignments and are very active in the learning process. All three are proud to be part of the E-summer course and hope that these good activities can be implemented periodically because they are considered to provide a very interesting experience as well as providing the ability to identify and recognize business opportunities, integrate information, theory, and best practices into the analysis of business organizational problems. It also strengthens the competitiveness of existing business organizations in the face of global competition, working together as a team and developing international networks and communicating arguments effectively in verbal and written formats to many stakeholders.
New Normal Preparation: SB-IPB University Health Protocol
IPB University officially published the letter circular regarding the determination of the start of the academic year2020/2021 and organizing activities academic and student affairs on June 10, 2020. With this circular, Prof. Dr. Arif Satria, M.Si. as the chancellor implementing academic activities
at IPB University in a New Normal Order. On previous circular, the leadership of IPB University
decided to gradually loosen up restrictions on admission to the IPB campus (Partially Close
Down) since 30 May 2020 with working protocol on new normal situation.
Learning and working at home activities are still carried out online or in non-face-to-face methods others, but each IPB work unit (including SB-IPB) has implemented a staff assignment for picket on every weekday. This makes SB-IPB prepare adequate health protocols for support the policies that have been issued by IPB University. Several health protocols in the new normal order that have been implemented by SB-IPB are campus entrance protocol by checking the temperature by security officers, providing signs a warning to apply social / physical distancing both when entering campus and at the lobby and service spots on campus, providing hand sanitizers at every corner of the campus,
facilitating SB-IPB staff and lecturers by distributing masks and face shields, socializing the rules staff or lecturers who are less healthy for Work From Home and still minimize the service as well as face-to-face agenda by maximizing technology and online admin
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Business Talks Series # 7: Coping Behavior of Individuals and Families Against the COVID 19 Pandemic
Bogor, 29 June 2020 – IPB University Business School (SB-IPB) again held a Business Talk Series (BTS) seventh edition on Monday (29/6). SB-IPB in collaboration with the Faculty of Human Ecology IPB University (FEMA IPB) has the opportunity to host the fifth Webinar Series held by the Asian Association for Consumer Interest and Marketing (AACIM) in collaboration with the London School of Public Relations (LSPR), Universitas Airlangga (UNAIR) , Institut Teknologi Sepuluh Nopember (ITS), STIE Perbanas, and BPKN. This webinar raises the topic “Coping Behavior of Individuals and Families Against the Covid-19 Pandemic”.
Five speakers were invited to this webinar, namely (1) Ir. Yahya Agung Kuntadi, MM explained about Quo Vadis The Rational Thinking in Covid19 Pandemic (2) Dr. Ir. Dwi Hastuti, M.Sc talked about shaping the character of human resources in the TUNA era (3) Dr. Megawati Simanjuntak,
SP, M.Si raised the topic of Indonesian Family Coping Strategies Facing the Covid-19 Pandemic (4) Prof. Dr. Ir. Yosini Deliana, MS explained about the Shifting Patterns of Consumer Spending during the Covid-19 Pandemic; and (5) Dr. Yudha Heryawan Asnawi, MM, who closed the webinar session with a discussion regarding Social Facts during the Covid-19 Pandemic from an ethical and business perspective.
The webinar was opened by the presenter of the SB IPB undergraduate students, namely Neldo and Maria Jacklyn at 08.30 WIB. The event started by presenting the profile video of the Business School, FEMA, and AACIM and then continued by singing the song Indonesia Raya. After that, the speech by Prof. Dr. Noer Azam Achsani, MS as Dean of SB IPB and Prof. Dr. Ir. Ujang Sumarwan, M.Sc as President of AACIM. Afterwards, the webinar was taken over by Moderators, namely Hanif and Fitry Primadona. One by one the speakers were given the opportunity for ten minutes to explain their respective material, then continued with a discussion session filled with several questions from the participants in each session.
Ir. Yahya Agung Kuntadi, MM said that the flow of thoughts possessed by humans can be classified into two types, namely rational and emotional. Rational thinking relies on logic in responding to phenomena that are analyzed with a certain process and in order while emotional thinking rests on feelings that are analyzed quickly and there are no standard rules. Rational thinking is needed by humans to make decisions in the midst of uncertain conditions such as in the current conditions during the Covid-19 pandemic.
Furthermore, Dr. Ir. Dwi Hastuti focuses on the psychological impact experienced by the family which was also produced by the Covid-19 pandemic. “The solution to facing the new era is how to make the environment free from stress and try to manage it, stimulate the brain with happy hormones, relax with light motor activity, and also eat good food. Furthermore, it is also important to build positive emotions and create sources of happiness in the family because emotions are the energy of communicating, spreading positive energy around family and community life. ” He said.
Megawati Simanjuntak SP, M.Si said that the family is the smallest unit affected by Covid-19, especially from the economic condition or the income side. The changes that have occurred have caused many workers to be laid off or layoffs. “Based on data from the SEMRU Research Institute, there has been an increase in the percentage of poor families in Indonesia due to the Covid-19 pandemic from 8.2% to 15.4%. Apart from that, family feelings also show a worse result. Therefore, every family must implement a coping strategy by limiting expenses and increasing the flow of income, “he said.
Prof. Dr. Ir. Yosini Deliana, MS said that the shift in spending patterns was caused by a disrupted economy due to layoffs. “The spending patterns of various types of consumers during this pandemic can be seen from the aspects of income, products purchased, ways of shopping, and focus of goods purchased. Between generations also have their own preferences. However, there are things that do not change in the new era, for example there must be experiential value, the desire to get a fair price, and consider the advantages and disadvantages. ” He explained.
Meanwhile, Dr. Yudha Heryawan Asnawi said that the expanding virtual market has resulted in a market deconstruction that has shifted from voluntary exchange to ambiguity exchange, thus creating a coercive market or “forced market” and power reinforcement that suppresses consumer resilience. Therefore, we need rules or institutions that maintain morals and ethics in business that fulfill three things, namely supporting human existence, social systems, and space of live. The webinar ended at 11.30 with a closing statement from Prof. Ujang Sumarwan as president of AACIM. (Faa / FK)
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